On August 27th, the Xianlian Distribution Project under Beijing Xianlifang Agriculture Co., Ltd. officially started operation! As an important strategic layout of Hawei Supply Chain Group, this project will take "Buy durian, choose Xianlian" as its core communication slogan, fully focusing on improving the efficiency of the fresh food supply chain, and is committed to building a standardized and large-scale modern agricultural product circulation platform.

Xianlian Distribution, with Hawei Supply Chain Group as its operating entity, relies on its national market resources and digital technology capabilities to integrate the agricultural product circulation system and build a smart warehouse and distribution network covering multiple cities. This project aims to provide suppliers and purchasers with one-stop services including centralized procurement, quality control, and warehousing and distribution, truly achieving "upstream control of supply sources, middle platform control of efficiency, and downstream control of channels".

(1) Two major positioning strategies to build core competitiveness

The first is to build a differentiated barrier for the agricultural products hub in the Beijing-Tianjin-Hebei region. Relying on the geographical advantage of Shouheng in the Beijing-Tianjin-Hebei region, Xianlian Jipei has expanded its service scope to North China, Northeast China and Northwest China, and radiated to the cross-border fresh food channels of Mongolia and Russia, forming a strong regional coordination and cross-border linkage capability.

The second is to deeply optimize the agricultural product industrial chain. By integrating upstream production area resources, promoting the standardization and branding of agricultural products, and adopting a model of centralized procurement, unified sorting, and intelligent co-distribution, we directly and efficiently serve B-end customers, reconstructing the "three flows" : the flow of goods - shifting from disorderly wholesale to precise order consolidation; Logistics - Upgraded from scattered dispatch to intelligent co-distribution; Capital flow - Advancing from offline transactions to data credit granting.

This project aims to adopt a light-asset operation model to cut over 20% of the redundant costs in traditional wholesale and become a truly "invisible dispatching center" in the Shouheng Market.

(2) Four major advantages, setting a new industry benchmark

Ripening forward warehouse: Relying on Hawei's advanced ripening technology for post-ripening fruits, we have our own 5,000-square-meter controlled atmosphere ripening warehouse, and each warehouse is equipped with a ripening forward warehouse. Through the intelligent environmental control system, the temperature, humidity and ethylene concentration are precisely regulated to ensure that post-ripening fruits such as durian reach the best edible state. Customers can directly purchase high-quality products with stable quality and uniform maturity locally, significantly reducing transportation losses and inventory risks.

Frozen pre-positioned warehouse: Ensuring the stable quality of frozen fresh produce and ultra-fast delivery. Establish modern cold storage facilities covering multiple temperature zones, equipped with -25℃ deep freezing warehouses, -18℃ standard freezing warehouses and 0-4℃ refrigerated warehouses. Adopt an automated warehouse management system to achieve precise inventory control and the principle of first-in, first-out. Each warehouse is equipped with a real-time temperature monitoring and early warning system to ensure that products maintain the best quality throughout the entire warehousing process.

Microwave preservation technology: The latest patent of Hawei, introducing international advanced microwave preservation treatment equipment, effectively inhibits the respiration of fruits and vegetables and the growth of microorganisms through microwave radiation of specific frequencies. This technology can extend the shelf life of delicate fruits such as strawberries and blueberries by 2 to 3 days, while better preserving the original flavor and nutritional components of the products, providing greater sales flexibility for purchasers.

Senior management team: Our core team is composed of several senior warehouse owners from well-known e-commerce platforms and logistics enterprises. The team members have successfully operated a fresh food warehouse with an average daily processing capacity of over 100 tons. They are familiar with warehouse management in various complex scenarios and can respond quickly to all kinds of emergencies to ensure the efficient and stable operation of the warehouse.

Xianlian Distribution is not only a logistics project, but also a crucial step for Hawei Supply Chain Group to promote the digitalization and intensification of the agricultural supply chain. In the future, it will become an efficient fresh food channel connecting production areas and markets, as well as domestic and international markets, further strengthening the resilience and response speed of China's fresh food supply chain.

Buy durians, choose Xianlian! More delicious food, arrive faster!